Wasser Consulting LLC

Wasser Consulting LLC is a freelance consulting practice focused on targeted, project-based initiatives with protein and ag industry partners leveraging a unique mix of strategic, marketing, and technical experience to provide custom, insights-based solutions that drive both brand value and industry viability. The sweet spot is where marketing intersects with techncial.

Many protein and ag brands have strong capabilities, excellent products and a great story to tell but can face challenges such as:

• identifying new marketing opportunities
• deciphering complex data sets
• narrowing in on target audiences
• differentiating in competitive markets and complex supply chains
• developing strategic marketing plans
• strengthening relationships with customers and partners

Specific areas of focus include but are not limited to:

• data, insights and emerging trends mining
• consumer market research (quantitative and qualitative)
• marketing and brand strategy planning
• product and premium/branded program innovation
• customer and channel strategy development
• marketing and sales material development
• technical research review and white paper development
• project and data management
• cut guidance for menus and meat cases
• meat education sessions and product/butchery demonstrations
• speaking engagements and guest lecturing

Often a structured outside perspective can help unlock opportunities that are already there and Wasser Consulting LLC can help do just that. Wasser Consulting LLC works with partners to bring data-driven insights and strategic clarity to important business decisions.

Owner & Principal, Bridget Wasser, M.S.
Bridget is an established industry professional and trusted industry advisor with more than 20 years of experience across a variety of meat, ag and food industry disciplines including research, technical, marketing, strategy, supply chain, insights and management. She previously led both programs and teams at the National Cattlemen's Beef Association and Midan Marketing.

Bridget has worked at the intersection of research, marketing and strategy in the protein and ag industries. She has helped companies across the supply chain identify growth opportunities, strengthen their positioning and develop strategies that support long-term success. And she understands the production realities, supply chain dynamics and customer expectations that shape the protein and ag markets.

Bridget holds B.S. and M.S. degrees in Animal Science from Texas A&M University. She also holds certificates in Market Resarch and Consumer Behavior and in Marketing Plan Development from IE Business School.

Bridget has a proven track record of:

• Identifying and resolving complex challenges and driving improvements;
• Readily grasping and mastering new concepts and tecnologies;
• Utilizing meticulous organizational strategies for effectiveness;
• Overdelivering on client deliverables and timelines; and
• Translating brands and services into true value propositions.